Should Follow A PaaS Strategy?

According to a Market Watch report, the global connected home market is estimated to grow 14% annually to reach a valuation of more than $138 billion by 2026. Connected homes include the ability to operate and connect various devices and appliances including those that provide security, healthcare, energy management, media, lighting, and kitchen solutions with mobile and internet connected devices. The high growth rate of the market has attracted tech giants like Amazon and Google to enter the space too. One early participant in the market is Virgina-based (Nasdaq: ALRM) that provides security solutions for smart homes and businesses.’s Offerings was founded in 2000 as a business unit within a business intelligence firm MicroStrategy. In the first few years of being set up, the team invented its first interactive home security solution, thus revolutionizing the way people interacted with their homes. In 2009, MicroStrategy sold off all its interests in to a venture capital firm ABS Capital Partners for $27.7 million to form Holdings, Inc.

For the next few years, the team continued to develop innovative home security solutions. They created device integrations to create a Smart Home as a Service offering. They diversified to automating thermostats and controlling locks and lights. They launched video monitoring, image sensors, motion detection, geo-services, and even an emergency wellness solution for seniors.

Today, services are installed in millions of households across the country and its services are monitored through “tens of millions of devices”. Its award-winning suite of tools continues to provide security, energy management and wellness solutions for both homes and businesses.’s Financials

For the first 15 years of being founded, was privately held. It raised $163 million for its operations from investors including TCV, Egis Capital Partners, and ABS Capital Partners at an undisclosed valuation. In 2015, listed on the Nasdaq under the ticker ALRM. It raised $98 million at a valuation of $900 million.

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