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ServiceNow (NYSE: NOW), a prominent player in the field of AI-driven business solutions, has announced a significant move to acquire Moveworks for $2.85 billion. This acquisition is intended to bolster ServiceNow’s capabilities in artificial intelligence by integrating Moveworks’ advanced AI assistant and enterprise search technology.

The collaboration is poised to enhance ServiceNow’s existing strengths in AI and automation, particularly within customer relationship management systems. By combining their platforms, the companies aim to improve employee engagement through a universal AI assistant, which will boost productivity by automating tasks and swiftly addressing requests.

The deal is a part of ServiceNow’s broader strategy to expand its AI offerings and seize market opportunities, with the transaction anticipated to conclude in the latter half of 2025.

Moveworks Acquisition a Strategy Step for ServiceNow

The acquisition of Moveworks is a strategic step for ServiceNow to expand its influence in the AI sector. Moveworks is known for its sophisticated AI assistant and enterprise search functionalities, which are expected to complement ServiceNow’s existing technologies.

The integration of these capabilities will likely accelerate the adoption of AI in enterprises, fostering innovation in areas such as customer relationship management. This collaboration is designed to create an AI-powered platform that not only enhances employee engagement but also increases productivity by automating routine tasks and providing rapid responses to queries.

NOW Stock Brief

Following the announcement of the acquisition, ServiceNow’s stock experienced notable activity. The stock opened at $800.00 and saw a rise to a current price of $818.135 as of March 11, 2025, at 11:18 EDT. The day’s trading has seen fluctuations, with a low of $794.95 and a high of $827.98.

Over the past 52 weeks, the stock has ranged from a low of $637.99 to a high of $1198.09, indicating a volatile yet potentially rewarding investment. With a market capitalization of $168.93 billion and a recommendation to buy, the stock appears to be positioned for growth, especially with the integration of Moveworks’ technology expected to drive further innovation and efficiency.

ServiceNow’s financial metrics reflect a strong position in the market, with a trailing P/E ratio of 119.96114 and a forward P/E ratio of 48.99012. The company’s market capitalization stands at $168.93 billion, with a book value of $46.536 and a price-to-book ratio of 17.58069.

Analysts have set a high price target of $1426.00 and a low of $716.00, with a mean price target of $1142.1608, suggesting optimism about the stock’s future performance. The recommendation mean of 1.57778 further indicates a positive outlook, aligning with the company’s strategic initiatives to enhance its AI offerings and expand its market presence.

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