Roku Acquires Long-Running 'This Old House' PBS Franchise

Roku Acquires Long-Running 'This Old House' PBS Franchise

(A discussion on window installation strategies from “This Old House.” Photo courtesy PBS.)

Roku Inc (ROKU) has acquired the assets of “This Old House,” the long-running PBS home improvement franchise.

What Happened: Roku acquired TOH Intermediate Holdings LLC, which owns the “This Old House” business, from TZP Group, a New York City private equity firm that purchased the business in 2016 from Time Inc. The financial terms of the acquisition were not made public and the executive team of “This Old House,” including CEO Dan Suratt, will become part of Roku.

The acquisition encompasses the global distribution rights and all subsidiary brands, including the television programs, “This Old House” (now in its 42nd season) and “Ask This Old House” (now in its 19th season), plus the shows’ libraries, the television production studio and all digital assets.

“This Old House” and “Ask This Old House” were the two top-rated home improvement programs on U.S. television during 2020, according to Nielsen data, and over the years have accumulated a total of 19 Emmy Awards and 102 nominations.

Current seasons of the programs are available for free on The Roku Channel as on-demand episodes after they have their initial broadcasts on local PBS stations. The past seasons of the programs are available for free on The Roku Channel through both linear and on-demand programming.

“As the top-rated home improvement programs in America, ‘This Old House’ has the broad appeal that is perfectly suited to support The Roku Channel’s ad-supported growth strategy,” said Rob Holmes, vice president of programming for Roku. “‘This Old House' created the television home improvement genre and is beloved by millions of fans. We are thrilled to welcome this incredible team, and we could not be more excited to help grow the brand for an entirely new generation of home improvement enthusiasts.”

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