Restaurant Stocks Likely To Be Scooped Up By Millennials

Brinker carries a Zacks Rank #2 (Buy). Its earnings in 2018 are expected to improve 3.8%.

Brinker International, Inc. Price

Brinker International, Inc. Price | Brinker International, Inc. Quote

The majority of McDonald's (MCD - Free Report) sales efforts are also millennial oriented. Apart from focusing on product innovation, offering a value menu and rolling out more limited-time offerings, the company has undertaken several digital initiatives.

It is accelerating Experience of the Future (EOTF) deployment in the United States, building on its success in markets around the world. The rollout of self-order kiosks, digital menu boards, table service, and the mobile app offer customers more choices and flexibility. Nearly all of its U.S. restaurants are now using digital menu boards.

McDonald's carries a Zacks Rank #2. Its earnings in 2018 are expected to improve 10.4%.

McDonald's Corporation Price

McDonald's Corporation Price | McDonald's Corporation Quote

Knowing that ordering delivery from restaurants is a growing habit among millennials, Cracker Barrel Old Country Store (CBRL - Free Report) looking to grow its off-premise through marketing efforts like social and digital messaging, geo-targeted consumer emails and in-store collateral.

The company continues to invest in its product line-up, the guest experience and employee training to support the long-term plans within this space. Multiple delivery options will also be tested this fiscal year.

Cracker Barrel carries a Zacks Rank #2. Its earnings in 2018 are expected to improve 8.4%.

Cracker Barrel Old Country Store, Inc. Price

Cracker Barrel Old Country Store, Inc. Price | Cracker Barrel Old Country Store, Inc. Quote

Others Stocks to Keep an Eye On

Starbucks Corporation (SBUX - Free Report) has secured a leading position in leveraging its mobile and digital assets and loyalty and e-commerce platforms to create more revenue streams. The company’s mobile app is undoubtedly one of the most widely used mobile payment apps in the United States.

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