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Shares of Paramount Global (PARA) popped 15% today following reports that Skydance Media and RedBird Capital are interested in buying the mass media conglomerate.

National Amusements has majority stake in Paramount

Skydance and RedBird are considering going about it via National Amusements that currently owns about 77% of Paramount’s Class A (voting) shares.

But talks are in preliminary stages only – so a potential deal, if it indeed materialises, could take many forms. For example, the potential suitors could choose to invest in Paramount Global instead of buying it outright, as per the Information.

Last month, the Nasdaq-listed firm said encouraging subscription trends helped its revenue exceed Street estimates in its third financial quarter.

At writing, Paramount stock is up a whopping 60% versus its recent low in late October.

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