ON24 Should Look At Consolidating MarTech SaaS

Given the continued lockdown conditions, ON24 also recently launched the Virtual Conference Professional (Pro) for live and on-demand digital events to help marketers set up interactive, multi-session, and multi-day global events. The service has been integrated with the ON24 Digital Experience Platform, including ON24 Webcast Elite and ON24 Connect to provide personalized, interactive engagement. It provides self-service templates and tools and expert support to help set up large-scale events that include custom event tracks, multimedia content, and personalized attendee experiences. The solution has become a critical requirement for organizations who want to reach a global audience but are unable to do so due to global travel restrictions.

Its stock is trading at $43.70 with a market capitalization of $2.02 billion. ON24 had gone public earlier this year when it raised $428 million at a list price of $50. The stock had climbed to $77 soon after listing. It has recovered from the low of $40 that it had fallen to earlier this month.

According to marketing gurus, marketing executives have access to over 8,000 marketing solutions and they use more than five tools every day to get their work done. With the increasing demand for marketing solutions, marketers will be looking for single-stop shops to take care of their needs. As I said earlier, I expect ON24 to become an active buyer of promising companies to widen its offering portfolio.

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Disclosure: All investors should make their own assessments based on their own research, informed interpretations and risk appetite. This article expresses my own opinions based on my own ...

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