ON24 Should Look At Consolidating MarTech SaaS

According to analysts, marketing technology (MarTech) will be a key driver for recovery in the current pandemic market conditions. A Gartner study reveals that more than 60% of the leaders are looking to invest in marketing related technologies in the current year. San Francisco-based ON24 (NYSE:ONTF) is a leading player within the space that went public earlier this year. Despite the current turbulent times, the company reported stellar results.

ON24’s Financials
ON24’s fourth quarter revenues grew 123% to $53.3 million, ahead of the market’s forecast of $52.37 million. Non GAAP EPS was $0.57, ahead of the market’s estimates of $0.53.

By segment, Subscription revenues grew 114.6% to $41.3 million, and Professional service revenues grew 155% to $12.04 million.

Among key metrics, its customer count grew 42% to almost 2,000 at the end of the year. Customers with ARR of more than $100K grew 110% to over 300. Customers utilizing two or more products accounted for 30% of their total customer base.

It ended the year with revenues growing 76% to $156.9 million with a net income of $0.35 per share.

For the current year, ON24 expects revenues between $205.5-$208.5 million and a loss per share of $0.14-$0.07. For the first quarter, ON24 expects revenues of $48.5-$49 and an EPS of $0.00-$0.01. The market forecast revenues of $47.1 million for the quarter with a loss of $0.02 per share and revenues of $205 million for the year with a loss of $0.15 per share.

ON24’s Expanding Offerings

Recently, ON24 announced its new enterprise solution that will help customers enhance their audience engagement and provide insights that will integrate with sales and marketing processes. By combining ON24 Live with On-Demand Captioning, ON24 Intelligence, and ON24 Connect, the solution allows marketers to maximize the performance of their digital platforms, while also driving valued sales interactions and accelerating the buying journey of prospects. The solution will enable live and on-demand captioning in over 60 languages, thus expanding market reach to customers globally. It will also enable marketers to monitor programs and access detailed prospect insights.

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Disclosure: All investors should make their own assessments based on their own research, informed interpretations and risk appetite. This article expresses my own opinions based on my own ...

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