E Nintendo: A Look Into Nintendo And Its ESports Potential

If Nintendo would support the competitive community, Nintendos Revenues could pick up in growth again. Necessary actions would be hosting and promoting tournaments and providing prize money. An example of my life: most of my friends are big fans of video games and watch esports, but even most of them don’t know that there is a competitive Smash Brothers community. This is caused by the lack of support and marketing. There are many people with nostalgic connections to Nintendo titles.

Will Nintendo be more proactive regarding esports?

There is a slight improvement in Nintendo's actions to support Smash and its other titles, but they also did never provide any significant prize money or hosted a big tournament. Nintendos president gave the following statement after the media made fun of the EVO Japan price:

“Esports, in which players compete on stage for prize money as an audience watches, demonstrates one of the wonderful charms of video games. It’s not that we’re opposed to it. So that our games can be widely enjoyed by anyone regardless of experience, gender, or age, we want to be able to participate in a wide range of different events. Our strength, what differentiates us from other companies, is this different worldview, not an amount of prize money.”

Overall it seems that Nintendo's focus is not on esports or online play. But these two aspects are present and future growth catalysts for gaming. Offline gaming on a console is in the past and will continue to decrease, the gaming industry is moving on.

Nintendo will be the Nokia of the gaming industry and most likely end up being a small niche player.

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Don T. Sloan 1 year ago Member's comment

Still loving Nintendo.

Robert Templin 1 year ago Author's comment

Same is true for me, I especially love their older products like the Nintendo Gamecube or the N64. I still play some games from time to time on these consoles, but I stopped buying the latest products due to the reasons laid out in my article. I totally wish to see a turnaround in Nintendo's strategy, this would make it a more interesting investment.

Mike Faragut 1 year ago Member's comment


Adam Reynolds 1 year ago Member's comment

Nintendo has never been known for sports. Not sure why.

Robert Templin 1 year ago Author's comment

Nintendo avoids eSports because they believe they might lose a part of the casual player base. They try to keep everything very family-friendly. But in my opinion, the coexistence of casual and competitive players is possible. Many casual players are attracted by a good single player in combination with some online play. By creating a proper multiplayer which allocates players very precisely based on their skill level, both customer groups would be satisfied. Although it would be necessary to invest more in good online servers and to create a rating system for measuring player-skill better.

Nicky Paterson 1 year ago Member's comment

Yes, #Nintendo was always the "family friendly" game system. That worked well for them back in the original 8-bit NES days, when it was only the moms who purchases the game systems. But as gamers have aged, they've hungered for more adult fare. Nintendo has missed out.