HH Juul Of Denial? E-Cigarettes Lose Their Taste As Headwinds Mount

The e-cigarette business continues to face mounting headwinds following recent reports of a lung disease outbreak across the U.S.

The crackdown by some states and other municipalities on the use of vaping products has spurred tobacco giants such as Altria Group (NYSE: MO) and Philip Morris International (NYSE: PM) to contend with increasing pressure to stave any potential revenue losses.

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New York State governor Andrew Cuomo inflicted a blow on the industry Tuesday when he banned the sale of flavored electronic cigarettes and nicotine e-liquids – effectively marking the first state in the country to enact the measure. [Michigan announced its plan Sept. 4 but did not enact it until today.]

Cuomo’s action followed a vote on emergency regulations by the Public Health and Health Planning Council and comes amid a nationwide focus on the targeting of e-cigarette sales to the youth population.

The New York governor said it is “undeniable that vaping companies are deliberately using flavors like bubblegum, Captain Crunch and cotton candy to get young people hooked on e-cigarettes – it’s a public health crisis and it ends today.” He added that “New York is not waiting for the federal government to act, and by banning flavored e-cigarettes we are safeguarding the public health and helping prevent countless young people from forming costly, unhealthy and potentially deadly life-long habits.”

Related Illnesses

The ban falls in the wake of a growing epidemic in the country that has resulted in fatalities, which the Centers for Disease Control and Prevention (CDC), the U.S. Food and Drug Administration (FDA), state and local health departments, and other clinical and public health partners have been investigating.

As of September 11, 2019, 380 cases of lung illness associated with the use of e-cigarette products have been reported to the CDC from several states, including Arizona, California, North Carolina, New York, Kansas, Texas, Ohio, and Virginia, among many others.

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