Is Facebook A Better Social Media Stock To Buy Than Twitter In 2021?

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Social media platforms in general, and Facebook (FB) and Twitter (TWTR)  in particular, have seen their popularity and usage hit the stratosphere during the COVID-19 pandemic as homebound populations worldwide turned to them for news and information and as a means of staying connected with family, friends and acquaintances. But which of these two stocks is the better investment bet now? 

Facebook (FB - Get Rating) Twitter (TWTR - Get Rating) are the top two social media platforms. Facebook operates as a social networking company worldwide, enabling people to connect, share, discover, and communicate with each other on mobile devices and personal computers. The company was founded in 2004 and is based in Menlo Park, California. Twitter offers various products and services, including Twitter that allows users to create, distribute, and discover content; and Vine and video, a mobile application that enables users to create and distribute short looping videos. The company was founded in 2006 and is based in San Francisco, California.

Social media was already insanely popular prior to the COVID-19 pandemic. But the unprecedented global public health crisis turned up the volume over the last year. And the exponential rise in social media activity versus the prior year has sent most of the sector’s stocks on a journey skywards. However, most social media devotees limit their usage to the top two social media platforms, sparing  nary a thought for the others. Furthermore, social media usage is segmented by age demographics, making it somewhat challenging to predict the prospects of these internet stocks.

Though FB has excelled in selling ad space and expanding its content horizons to diversify its revenue, TWTR is plodding along comparably slowly in terms of bolstering or diversifying  its revenue streams.

Let’s look at these two social media stocks to determine which is the better investment pay now play.

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