E Is Amazon A Mind Reading Genie?

Wal-Mart had been the value investor pick with Target in the eye of a firestorm after millions of customers' debit and credit card info was hacked during the holiday season. Target had been trading at 52 week lows until it recently reported less impact from the security breach than expected. Now, all seems to be forgiven.

Wish fulfillment

If this new initiative works Amazon may not require its other superpower, that being its stock's ability to soar without any earnings to support it. Investors' willing suspension of disbelief is the magic that keeps it aloft, apparently. But Amazon's shipping strategies are killing bricks and mortar. Mighty Amazon continues to develop ever new superpowers and fulfill investors' fervent wish of share price appreciation.

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Annalisa Kraft has no position in these companies.

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