Photo by Mohamed Nohassi on Unsplash

Since the launch of ChatGPT, the consensus has been that Microsoft (MSFT) has been one of the AI winners while Alphabet (GOOGL) missed the boat. Some of the criticism towards GOOGL was earned as the company was late in launching a consumer AI product/tool, and then had a clumsy launch once it did.  What many investors overlooked, though, was the fact that GOOGL branded itself an ‘AI first’ company way back in April 2016. Now, just because a company calls itself AI-first doesn’t mean it is. After all, anyone can say they’re an NFL-caliber quarterback, but only three dozen or so people are at any one time. In GOOGL’s case, though, missing the boat was hardly an accurate description of the situation.

Even now, nearly three years after the launch of ChatGPT, most investors view MSFT as the winner relative to GOOGL, if for no other reason than its investments in OpenAI that have given it a 49% share of the company’s future profits. Given the overall sentiment, how much do you think MSFT has outperformed GOOGL by since the launch of ChatGPT? The answer is that it hasn't.  As shown in the chart below, while MSFT has nearly doubled (+97.9%), GOOGL is now up nearly ten percentage points more with a gain of 107.6% and has just eclipsed MSFT in the back-and-forth race for outperformance.

The chart below shows the performance spread between the two stocks since ChatGPT’s launch. For the most part, GOOGL has been moderately underperforming MSFT, but it hasn’t been consistent.  Overall, the average margin of underperformance has been less than 3 percentage points, so it has hardly been a runaway train in favor of MSFT. Even more, the widest the performance spread has grown between the two stocks at any point since ChatGPT’s launch was 43 percentage points in GOOGL’s favor. For MSFT, there hasn’t been a point since ChatGPT’s launch where it outperformed GOOGL by more than 31 percentage points. If GOOGL missed it, what exactly was the boat it missed?

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