Here’s How Much Upside Is Left In SNAP

Despite the major stock indexes hitting record highs, this hasn’t been the easiest market to trade for many investors. For starters, value investors have been left in the dust. This is certainly a growth market; however, even growth stock investors may be struggling if they aren’t in the handful of outperforming industries.

Most of the action has been in the “Big 5” tech companies; electric vehicle companies; and biotech (COVID-19 vaccine and testing) companies. Unfortunately, options in those groups can be so expensive that they aren’t worth taking a risk on for options traders. Of course, there are ways to use options spreads to lower your cost, but that requires a more advanced understanding of options trading.

One industry that has experienced some growth but has not gone crazy is social media. Some of the largest social media companies (not including Facebook) could make very attractive covered call trades.

A covered call trade is when the investor buys shares of a stock in 100-lot increments and sells calls on those shares at a higher strike price. This gives the investor a chance to earn profits from upside potential up to the call strike, while also collecting income from selling the call.

The reason covered calls are potentially suitable for the social media industry is that many of these companies have both reasonable growth potential and a floor. With remote working/schooling prevalent in this pandemic environment, social media has become an important communication source.

Take Snap (SNAP), for example, the social media video streaming service behind the popular Snapchat app. SNAP shares are up about 37% year-to-date. That’s a solid performance and certainly a more realistic gain to hold than some of the wild moves we see in other stocks. Snap can back up its performance with substantial user growth.

At least one well-capitalized trader agrees that SNAP is a reliable, long-term covered call candidate. The trader purchased 1 million shares of SNAP at $22.42, while simultaneously selling 10,000 January 2022 30 strike calls for $3.05.

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