E GRIL For Americans Demanding Healthier Fast Food Options: The Evolving Restaurant Landscape Amid The COVID-19 Pandemic

DoorDash, who claimed 46% of July’s consumer food deliveries, hit a valuation of nearly $13 billion after its last funding round, and it recently filed confidential paperwork for its long-awaited IPO. DoorDash's financials won't be fully revealed until they're made public prior to its IPO, but The Information previously predicted that it could post a net income loss of $450 million on revenue of $900 million to $1 billion in 2019.

Muscle Maker Grill CEO, Mike Roper, knew his new ghost kitchen concept would rely heavily on food delivery services like DoorDash, so he actually signed up and became a driver. With over 400 deliveries under his belt, understanding every facet of his new concept was critical in order to lead and position his company for success.

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These thriving businesses are in the spotlight during the COVID-19 era—and with the recent news that Grubhub is to be acquired by Just Eat Takeaway for $7.3 billion—while Uber plans to acquire Postmates in an attempt to consolidate market share and boost profitability. The company is also seeking ways to diversify its existing business strategy and recently announced plans to launch a U.S. grocery delivery service in July. Meanwhile, DoorDash’s partnership with CVS marks the company’s first foray into grocery delivery.


Regardless of what type of business you are investing in, a winning formula is finding the best-run company in an expanding sector. Muscle Maker Grill checks all the boxes with regards to a well-run company. The CEO, Mike Roper was willing to get his hands dirty finding out how the delivery business worked so that he could improve on it. He is following the same time tested strategy he implemented as Quizno’s COO. This isn’t his first hyper-growth restaurant business and his pedigree has been able to attract top talent. With his leadership style he will be able to nurture leaders within the organization. Another thing that sets Muscle Maker Grill apart is their strategy which is recording growth and earnings in a sector devoid of profitability. Restaurants are closing and struggling to find the winning edge. Muscle Maker Grill is poised to expand the Ghost and Reef kitchens should the pandemic continue and if the virus dies out and people go back to eating out they will capture the expanding base of customers interested in healthy choices. This flexibility de-risks investment in this restaurant sector which is sure to bounce back and will have the added tailwind of the healthy living lifestyle movement. GRIL is that guiding light that investors can follow in a sea of impending restaurant closures.  

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Disclosure: I don't currently hold a position in any of these stock although I plan on acquiring GRIL.

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Moon Kil Woong 8 months ago Author's comment

Muscle Maker Grill certainly seems like it past the hump. It has opened new restaurants and the fearmongering has subsided. Hopefully, some will open closer to me soon.

Carl Schwartz 8 months ago Member's comment

How to know where they'll be opening?

Moon Kil Woong 7 months ago Author's comment

They already announced store openings. That's partially why the stock has rebounded.

Carl Schwartz 7 months ago Member's comment

During a pandemic?? Seems like an odd time to expand.

Moon Kil Woong 7 months ago Author's comment

They cut back a few underperforming branches which scared some investors and opened some on military bases and other locations. The article covers their model movement towards kitchen/restaurantless only locations.

Barry Glassman 10 months ago Member's comment

Sounds like $GRIL is a stock worth a closer look.

Bill Johnson 10 months ago Member's comment

You have some excellent articles!

Moon Kil Woong 10 months ago Author's comment