Green Is The New Black

The economy has undoubtedly faced a severe rollercoaster last year. 2020 has shaken and stirred us in every imaginable way. Thus many people have been waiting for 2021 to press the restart button. Naturally, the current situation won't suddenly make a u-turn, but at least there is a light at the end of the tunnel. Light in the form of a vaccine, but also in the form of sustainability and the green economy, which have been on our radar for quite some time.

In 2020 we have become more conscious regarding health care and self-care. Changes in behavior have given a boost to so-called stay-at-home stocks, as well as of companies in the areas of sports, clean eating, clean beauty products, and renewables.

I have dedicated this issue of Seasonal Insights to companies that are contributing to cleaner living and have climbed their way up on various sustainability lists.

Green and clean

The green economy and clean living already accompany us in many spheres of life. In the financial sector, clean revenue is derived from interest income from renewable energy loans. In the consumer discretionary sector, Tesla TSLA is definitely leading the pack in electric mobility and energy-efficient products.

The consumer staples sector is gaining sales revenue from organic cosmetics and personal care products. 85% of Alphabet's GOOGL total revenue consists of clean income.

One thing is clear - the green economy presents an alternative vision for growth and development and is here to stay.

Is the trend your friend?

To be able to survive in coming years companies will have to switch to sustainable resources to an even greater extent than hitherto. Some are already well on the way, but some are still lagging way behind.

Seasonality and sustainability are actually a good match as well. Seasonality is defined as recurring patterns that are the consequence of repeating market or corporate events. Sustainability can reinforce the effects of these events on the level of individual companies.

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