E EQ Works: "Our Competitors Can Only Dream About What We Offer"

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EQ offers a unique value proposition in the market as it gives its customers the ability to understand what consumers are looking for and then presents them with the most relevant content and advertising. Indeed, as their website says, "we are able to discern and leverage location behavior in ways our competitors can only dream of."


EQ Works applies its proprietary SaaS platform to mine insights from location and geospatial data from 350,000,000 devices across North America to discern and leverage location behavior by using:

  • unique and third-party data sets,
  • advanced analytics,
  • artificial intelligence,
  • and machine learning

to create actionable intelligence for businesses to understand, predict, and influence customer behavior and in doing so to attract, retain, and grow customers.

An Example Of How EQWorks Works:

When one of the world's largest book publishers was developing a marketing strategy to launch 10 new titles across the United States, it looked to EQ for assistance to better understand who their highest value customers were and how best to target them.

To that end, EQ used its proprietary data platform (LOCUS) to map the pre-COVID consumer behavior from almost 2,500 book retail locations across the U.S. to identify more than 2 million "high-value" book enthusiasts. To better target these book buyers, the LOCUS platform merged additional demographic and habit information to each consumer profile and delivered a unique "call to action" in support of each book title launch.

According to an EQ news release, "Using EQ's award-winning Creative Studio, the publisher was able to tie deep data insights to interactive digital advertising that outperformed industry standards and helped close the last-mile in referring the consumer to an opportunity to purchase online."

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My research of EQ suggests that it has a bright future. I currently do not own any stock in the company but plan to buy some in early 2021 if their stock continues to hold up. For the record, I was ...

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