Disney+ Launches: Netflix Killer? Maybe Not

Tuesday, November 12, was a momentous day for consumers. That’s when Disney launched its Disney+ streaming service.

This is a game-changer. I’m not exaggerating when I say this could be on the same scale as when Henry Ford started paying his workers $5 for an eight-hour workday.

For $169.99 per year or $6.99 per month, subscribers can have streaming access to the gigantic Disney warehouse. Mind you, that’s not just Mickey and Minnie. It’s also Star Wars. It’s also Marvel. It’s also Fox and much, much more—and it’s all for less than 20 cents per day.

But my point is that this is more than just a lot of content. Rather, the cord-cutting revolution has become the streaming wars, and we’ve only started. The days of channel surfing are gone. I don’t know what will happen to basic cable.

Fortune claims viewers are “ditching cable for streaming faster than anyone expected.” The Financial Times says we’re living in the “golden age” of television. I think that’s right.

Let’s consider some numbers. It’s reported that over 147 million Americans will watch Netflix this month. The streaming TV industry is set to double in five years to $124.5 billion. This year alone, Netflix, Amazon, Disney, Hulu, and dozens of others poured over $93 billion into streaming.

With Disney entering the streaming space in such a big way, all the other players will have to respond. In fact, they’ve already started. There’s PlutoTV, Vudu, Philo, DirecTV Now, AT&T Now, PlayStation Vue, Xumo, KlowdTV… even AMC theaters has an app.

The old-timers are joining in. CBS has its own service called CBS All-Access with original programming found nowhere else. NBC announced their new service, Peacock, which is set for kickoff in 2020. Netflix isn’t taking this lightly. Last month, the company admitted to its shareholders that all these new services could harm subscriber growth.

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