Impossible Foods earlier today announced a new strategic alliance with Disney (DIS). As part of the alliance, the Impossible Burger will be designated as the "Preferred Plant-Based Burger" of Walt Disney World Resort, Disneyland Resort, and Disney Cruise Line, Impossible Foods said in a statement.

On February 28, Disney will debut Impossible Foods menu items at the Disney California Adventure Food & Wine Festival. The alliance follows Disney's September 2019 announcement of plans to add plant-based options at all major quick and table service dining locations in its U.S. theme parks. More than 400 plant-based dishes are now available at Walt Disney World Resort in Florida, and more will be available at Disneyland Resort in California in spring 2020, Impossible noted.

Impossible Foods competes with Beyond Meat (BYND) in the plant-based meat space.

Shares of Beyond Meat are down 51c to $113.45 in morning trading.