DataStax Needs A Better Positioning In Database-As-A-Service Market

Photo Credit: Pete Linforth from Pixabay

According to a recent report, the global Cloud Database and Database-as-a-Service (DBaaS) market was valued at $10.37 billion in 2019 and is expected to grow at 15.7% CAGR through 2026. DBaaS is a high-growth industry and boasts of players like Oracle, MongoDB, AWS, Google, and SAP. DataStax is a niche player in the industry that is trying to find its positioning.

DataStax’s History

San Francisco-based DataStax was founded in 2010 by Jonathan Ellis and Matt Pfiel to help companies rethink the technology infrastructure on which they are building and deploying mission-critical cloud applications to transition to a distributed database platform built for hybrid cloud. It provides a suite of distributed data management products and cloud services to enable enterprises to deliver apps that help manage the competition.

The founders had initially worked at Rackspace on the Apache open source project, Cassandra. Jonathan was working at Rackspace to build a scalable database for their internal infrastructure and started working on Cassandra. He met Matt at Rackspace and together they worked there to deploy Cassandra internally. In 2010, they left Rackspace to set up Riptano, which later came to be known as Datastax.

Cassandra was built at Facebook and later made available for open source projects. It is used to build applications that serve the user bases of millions of users. Unlike traditional database technology, Cassandra provides linear scalability and reliability in case of both hardware and software failure. Cassandra provided organizations with a reusable technology that eliminated one-off solutions. Since Cassandra itself was a relatively new solution in the market in 2010, Datastax stepped in to provide expertise on managing it.

Today, DataStax offers a series of products and services built around Cassandra. It helps developers and its customers accelerate the development and deployment of apps on Cassandra along with providing them access to subscription-based support services and the ability to run NoSQL workloads including Graph, Search, and Analytics.

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Disclosure: All investors should make their own assessments based on their own research, informed interpretations and risk appetite. This article expresses my own opinions based on my own ...

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