This week, I'm looking for the fourth consumer cyclical sector representative of five for my Ivy portfolio.

That cyclicals sector includes twenty-eight industries ranging from Advertising Agencies to Apparel, Autos, Broadcasting, Department Stores, Gambling, Leisure, Lodging, Packaging, Personal Services, Shoes, Restaurants, Rubber, Plastics, Textiles, and all such consumer aimed enterprises.

Today I'm reviewing a small-cap luxury goods company, named Signet Jewelers Limited. Its trading ticker symbol is SIG.

Signet Jewelers Ltd is a retailer of diamond jewelry. Its merchandise mix includes bridal, fashion, watches and others. The bridal category includes engagement, wedding and anniversary purchases.

Its segments are the Sterling Jewelers division, the Zale division, and the UK Jewelry division.

The Sterling Jewelers division consists of the stores which operate in malls and off-mall locations as Kay and Jared. The division also operates mall-based regional brands and the JamesAllen.com website.

The Zale division consists of the two reportable segments, Zale Jewelry, and Piercing Pagoda.

The UK Jewelry division consists of the stores operating as H.Samuel and Ernest Jones. It has business operations in the US and other countries and derives key revenue from the Sterling Jewelers division.

Signet Jewelers Limited was founded in 1950 and is based in Hamilton, Bermuda.

I use three key data points to gauge the value of any dividend equity-like Signet Jewelers Limited:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest.

Those first three primary keys, however, best tell whether a company has made, is making, and will make money.

SIG Price

Signet's price per share closed at $26.46 Friday. A year ago its price was $38.50. Price fell $12.04 or over 31% in the past year.

Assuming Signet's stock trades in the range of $20 to $50 this year, Signet's recent $26.46 price could rise by $1.54 and go to $28.00 by late-March, 2020.

SIG Dividends

Signet's most recent Quarterly dividend was $0.37 declared in January and paid March 1st.

That $0.37 Q dividend equates to an annual payout of $1.48 for a yield of 5.6% at Friday's $26.46 closing price.

Gains For SIG?

Adding the $1.48 annual estimated dividend to my $1.54 estimate of Signet's price upside shows a $3.12 potential gross annual gain, per share, which will be reduced by costs to trade those shares.

Say we put a little over $1,000.00 today at the $26.48 recent stock price would buy us 38 Signet Jewelers Limited shares.

A $10 broker fee paid half at purchase and half at sale costs $0.26 per share.

Subtract that $0.26 brokerage cost from the estimated $3.12 gross annual gain leaves a net gain of $2.86 X 38 shares

= $108.68 or a 10.85% net gain on a $1,005.48 investment.

Therefore, Signet Jewelers Limited whose trading ticker symbol is SIG now shows a possible net gain of nearly 10.85% including a 5.6% dividend yield.

Ten brokers cover this stock:

Nine say "hold: your SIG

One says "sell" SIG

Therefore, you can look at Signet Jewelers Limited and see it has made money, is making money, and could throw a net gain of about 9.85% including a 5.6% dividend yield. It could be more, it could be less.

The above speculation is based on past year performance. The actual results remain to be seen to determine if Signet Jewelers Limited is worth your time and money.