E Daily Stock Pick: Weyco Group (WEYS)

I'm now looking for a third consumer cyclical sector representative for my new Ivy portfolio.

That cyclicals sector includes twenty-eight industries ranging from Advertising Agencies to Apparel, Autos, Broadcasting, Department Stores, Gambling, Leisure, Lodging, Packaging, Personal Services, Shoes, Restaurants, Rubber, Plastics, Textiles, and all such consumer aimed enterprises.

Today I'm reviewing a small-cap footwear and accessories company, named Weyco Group Inc Its trading ticker symbol is WEYS.

Weyco Group Inc is a US based company, engaged in the manufacture, design distribution of quality and innovative footwear for men, women, and children. It offers mid-priced leather dress shoes and casual footwear composed of man-made materials or leather.

The company operates through two segments, North American Wholesale, and North American Retail. It engages in the design and marketing footwear for men, women, and children under the Florsheim, Nunn Bush, Stacy Adams, BOGS, Rafters, and Umi brand names.

It is involved in the wholesale distribution of its products to footwear, department, and specialty stores primarily in the United States and Canada.

As of December 31, 2017, the company had 10 brick and mortar retail stores in the United States; and an Internet business. It also has licensing agreements with third parties, who sell its branded apparel, accessories, and specialty footwear in the United States, as well as its footwear in Mexico and certain markets internationally.

The company was formerly known as Weyenberg Shoe Manufacturing Company and changed its name to Weyco Group, Inc. in April 1990.

Weyco Group, Inc. was founded in 1896 and is based in Milwaukee, Wisconsin.

I use three key data points to gauge the value of any dividend equity like Weyco Group Inc:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest.

Those first three primary keys, however, best tell whether a company has made, is making, and will make money.

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