A portfolio of stocks I started September 3, named Volio Folio, holds 52 dividend dogs. Volio is the fifth portfolio I've built (at a one dividend dog per-week pace) since 2014. Five portfolios = V for Volio!

I'm reviewing today the first of five consumer cyclical sector stocks today striving to be picked to join the Volio folio collection. This would be the third pick for Volio!

This consumer cyclical sector includes twenty-eight industries ranging from Advertising Agencies to Apparel, Autos, Broadcasting, Department Stores, Gambling, Leisure, Lodging, Packaging, Personal Services, Shoes, Restaurants, Rubber, Plastics, Textiles, and all such consumer aimed enterprises.

My subject today is a small-cap footwear and accessories firm named Weyco Group Inc. Their trading ticker symbol is WEYS. I previously reported on this company on January 30, 2019 for the IVY portfolio.

Weyco Group Inc is a US-based company, engaged in the manufacture, design distribution of quality and innovative footwear. The company designs and markets footwear for men, women, and children.

It offers mid-priced leather dress shoes and casual footwear composed of man-made materials or leather. It also provides outdoor boots, shoes, and sandals.

The company organizes its business into two segments; North American wholesale and North American retail segment. It markets its apparel, accessories, and footwear under the brand name of Florsheim, Nunn Bush, Stacy Adams, BOGS, Rafters, and Umi.

The company serves its end users in the US, Canada, Europe, Australia Asia, and South Africa. Most of its revenues are generated from the US through its wholesale operations.

The company was formerly known as Weyenberg Shoe Manufacturing Company and changed its name to Weyco Group, Inc. in April 1990. Weyco Group, Inc. was incorporated in 1906 and is based in Milwaukee, Wisconsin.

I use three key data points to gauge dividend-paying equities or funds like Weyco Group Inc:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys  will finally unlock an equity or fund in which to invest or not.

Those three basic keys, however, best tell whether a company has made, is making, and will make money.

WEYS Price

Weyco's price per share closed at $26.51 yesterday. A year ago its price was $36.06. In a year its price dropped $9.55 or 36.65%.

Assuming Weyco's stock trades in the range of $20 to $32.00 this year, Weyco's recent $26.51 price could rise by $1.49 and get to $28.00 by mid-September 2020. If its past month's momentum continues.

WEYS Dividends

Weyco's latest declared quarterly dividend was $0.24 payable September 30th.

That $0.24 Q payout added to the previous three equates to $0.96 annually and yields  3.62% based on yesterday's $26.51 closing price.

WEYS Gains?

Adding the $0.96 annual estimated dividend to my $1.49 estimate of Weyco's price upside shows a $2.45 potential gross gain, per share, which will be reduced by costs to trade these shares.

Say we put a little over $1,000.00 today at the $26.51 recent stock price, we'd buy 38 shares of Weyco Group Inc shares.

A $10 broker fee paid half at purchase and half at sale will cost us $0.26 per share.

Subtract that $0.26 brokerage cost from the estimated $2.45 gross estimated gain leaves a net gain of $2.19 X 38 shares = ($83.22) or a 8.3% net gain on a $1,007.38 investment.

Therefore, Weyco Group Inc,  whose trading ticker symbol is WEYS now shows a possible net gain of 8.3% including a 3.62% dividend yield. It could be more, it could be less.

The above speculation is based on past year performance. The actual results remain to be seen to learn if Weyco Group Inc is worth your time and money.