A portfolio of stocks I'm building, named Ivy, holds 52 dividend dogs. Ivy is the fourth portfolio I've built (at a one dividend dog per week pace) since 2014. Four portfolios = IV!

Today I'm reviewing the fifth of five industrials sector stocks this week striving to become the eighth of eight from that sector to join the Ivy folio.

That industrials sector includes twenty-three industries all related to designing, fabricating and servicing stuff we want and use. The industrials industries range from aerospace and defense to waste management with all the transportation, business services, and equipment required in between.

Today I'm reviewing a small-cap business equipment company named Steelcase Inc. Their trading ticker symbol is SCS. I last reported on this company nearly six months ago on March 11, 2019.

Steelcase Inc is a furniture company primarily based in the United States that has operations in Europe, the Middle East, and Africa.

Steelcase markets its products primarily through a network of independent and company-owned dealers. The company operates through the Americas segment, the EMEA segment and the Other category.

The Americas segment offers architecture, furniture and technology products is marketed to corporate, government, healthcare, education and retail customers, EMEA segment provides furniture systems, storage and seating solutions.

It distributes its products and services through a network of independent and company-owned dealers, as well as directly to end-use customers. The company was founded in 1912 and is headquartered in Grand Rapids, Michigan.

I use three key data points to gauge dividend-paying equities or funds like Steelcase Inc:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest or not.

Those three basic keys, however, best tell whether a company has made, is making, and will make money.

SCS Price

Steelcase's price per share closed at $15.56 yesterday. A year ago its price was $14.05. In a year its price rose  $1.51 or  9.7%.

Assuming Steelcase's stock trades in the range of $15.00 to $18.00 this year, Ship Finance's recent $14.08 price could rise by $1.44 and go to $17.00 by August 2020.

SCS Dividends

Steelcase's latest declared quarterly dividend was $0.145 paid  July 16th.

That $0.145 Q payout combined with the previous ones generates an annual payout of $0.58 yielding  3.74% based on yesterday's $15.56 closing price.

SCS Gains?

Adding the $.58 annual estimated dividend to my $1.44 estimate of Ship Finance's price upside shows a $2.02 potential gross gain, per share, which will be reduced by costs to trade these shares.

Say we put a little under $1,000.00 today at the $15.56 recent stock price, we'd buy 64 Steelcase Inc shares.

A $10 broker fee paid half at purchase and half at sale will cost us $0.16 per share.

Subtract that $0.16 brokerage cost from the estimated $2.02 gross estimated gain leaves a net gain of $1.86 X 64 shares = ($119.04) or an 11.9% net gain on a $995.84 investment.

Therefore, Steelcase Inc whose trading ticker symbol is SCS now shows a possible net gain of 11.9% including a 3.74% dividend yield.

Four brokers track Steelcase Inc stock:

One says "buy" SCS.

Three say "hold" SCS.

Their consensus score of 2.5 equates to "Outperform."

Our look at Steelcase Inc shows it has made money, is making money, and could net an 11.9% gain including its 3.74% dividend yield. It could be more, it could be less.

The above speculation is based on past year performance. The actual results remain to be seen to learn if Steelcase Inc is worth your time and money.