E Daily Stock Pick: Steelcase (SCS)

This week, I'm looking for the third industrials sector representative of eight for my Ivy portfolio.

That sector includes twenty-three industries all related to designing, fabricating and servicing stuff we want and use. The industrials industries range from aerospace and defense to waste management with all the transportation, business services, and equipment required in between.

Today I'm reviewing a mid-cap business equipment firm, Steelcase Inc. Its ticker symbol is SCS.

Steelcase is a furniture company primarily based in the United States and has operations in Europe, the Middle East, and Africa. Steelcase markets its products primarily through a network of independent and company-owned dealers.

The company consists of multiple segments, including office furniture, healthcare, education, and distributed work. The company predominantly operates through its office furniture segment, which also derives the largest revenue. The company owns multiple brands including Steelcase, Coalesse, Designtex, PolyVision, and Turnstone.

It distributes its products and services through a network of independent and company-owned dealers, as well as directly to end-use customers. The company was founded in 1912 and is headquartered in Grand Rapids, Michigan.

I use three key data points to gauge the value of any dividend equity-like Steelcase Inc:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest.

Those first three primary keys, however, best tell whether a company has made, is making, and will make money.

SCS Price

Steelcase's price per share closed at $17.24 Friday. A year ago its price was $14.70. Price rose $2.54 per share last year, or just over 17%.

Assuming Steelcase's stock trades in the range of $14 to $20 this year, Steelcase's recent $17.24 price could rise by $0.76 and go to $18.00 by early-March, 2020.

SCS Dividends

Steelcase's most recent Quarterly dividend was $0.135 declared December 18th and paid January 14th.

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Disclosure: This article was compiled by Rydlun & Co., LLC from data derived from www.ycharts. com; www.finance.yahoo.com; analyst median target price by YCharts

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