A portfolio of stocks I've been building since September 3 is named Volio. It will eventually hold 52 dividend dogs. Volio is the fifth portfolio I've built (at a one dividend dog per-week pace) since 2014. Five portfolios = V for Volio!

Today I'm reviewing the first of five industrials sector stocks striving to join my Volio folio. This could be the nineteenth pick for Volio!

That industrials sector includes twenty-three industries all related to designing, fabricating and servicing stuff we want and use. The industrials industries range from aerospace and defense to waste management with all the transportation, business services, and equipment required in between.

My subject today is a mid-cap business equipment and supples company named, Steelcase Inc. Their trading ticker symbol is SCS.  I last reported about  SCS on March 11, 2019 and again on August 19. 2019 doe my Ivy portfolio.

Steelcase Inc is a furniture company primarily based in the United States and has operations in Europe, the Middle East, and Africa. Steelcase markets its products primarily through a network of independent and company-owned dealers. The company operates through the Americas segment, the EMEA segment and the Other category. The Americas segment offers architecture, furniture and technology products is marketed to corporate, government, healthcare, education and retail customers, EMEA segment provides furniture systems, storage and seating solutions.

The company was founded in 1912 and is headquartered in Grand Rapids, Michigan.

I use three key data points to gauge dividend paying equities or funds like Steelcase Inc (SCS):

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys  will finally unlock an equity or fund in which to invest, or not.

Those three basic keys, however, best tell whether a company has made, is making, and will make money.

SCS Price

Steelcase's price per share closed at $20.29 Friday. A year ago its price was $15.58. So, in the past year, its price improved by $5.29, or just about 34%.

Assuming Steelcase's stock trades in the range of $15 to $25 this next year, its recent $20.29 price could rise by $1.71  to reach $22.00 by January 6, 2021, assuming upward price momentum returns.

SCS Dividends

Steelcase's latest declared quarterly dividend was $0.145  per share payable Januaury 13th.

That $0.145 Q dividend equates to $0.58 annually and yields 2.86% based on yesterday's $20.29 closing price.

FLO Gains?

Adding the $0.58 annual estimated dividend to my $1.71 optimistic estimate of the Steelcase Inc price upside shows a $2.29  potential gross gain, per share, which will be reduced by any costs to trade these shares.

As for costs, if we put a little under $1,000.00 today in

Steelcase Inc at its recent $20.29 price, would buy 49 shares of SCS.

A $10 broker fee paid half at purchase and half at sale could cost us about $0.20 per share.

Subtract that $0.20 brokerage cost from the estimated $2.29 gross estimated gain per share leaves a net gain of $2.09 X 49 shares = $202.41 or a 20.25% net gain on a $994.21 investment.

Therefore, Steelcase Inc, whose trading ticker symbol is SCS shows a possible 20.25% net gain including a 2.86% dividend yield. It could be more, it could be less.   

The above speculation is based on past year performance. The actual results remain to be seen to learn if Steelcase Inc (SCS), is worth your time and money.