A portfolio of stocks I've been building since September 3 is named Volio. It will eventually hold 52 dividend dogs. Volio is the fifth portfolio I've built (at a one dividend dog per-week pace) since 2014. Five portfolios = V for Volio!

Today I'm reviewing the third of four consumer cyclical stocks striving to join my Volio folio. This could be my twenty-fifth pick for Volio!

That consumer cyclical sector includes twenty-eight industries ranging from Advertising Agencies to Apparel, Autos, Broadcasting, Department Stores, Gambling, Leisure, Lodging, Packaging, Personal Services, Shoes, Restaurants, Rubber, Plastics, Textiles, and all such consumer aimed enterprises.

My subject today is a small-cap luxury goods retailer named, Signet Jewelers Limited. Their trading ticker symbol is SIG. This is my first report about Signet Jewelers Limited.

Signet Jewelers Ltd is a retailer of diamond jewelry. Its merchandise mix includes bridal, fashion, watches and others. The bridal category includes engagement, wedding and anniversary purchases. Its segments are the Sterling Jewelers division, the Zale division, and the UK Jewelry division. The Sterling Jewelers division consists of the stores which operate in malls and off-mall locations as Kay and Jared. The division also operates mall-based regional brands and the JamesAllen.com website. The Zale division consists of the two reportable segments, Zale Jewelry, and Piercing Pagoda. The UK Jewelry division consists of the stores operating as H.Samuel and Ernest Jones. It has business operations in the US and other countries and derives key revenue from the Sterling Jewelers division.

Signet Jewelers Limited was founded in 1950 and is based in Hamilton, Bermuda.

I use three key data points to gauge dividend equities or funds like Signet Jewelers Limited:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest, or not.

Those three basic keys, however, best tell whether a company has made, is making, and will make money.

SIG Price

Signet Jewelers Limited price per share closed at $27.19 yesterday. A year ago its price was $26.12. Thus, in the past year, its market price went up $1.07, or just over 4%.

Assuming Signet's stock trades in the range of $18 to $30 this next year, its recent $27.19 price could rise by $0.81 to reach $28.00 by February 20, 2021, assuming upward price momentum resumes.

SIG Dividends

Signet's latest declared quarterly dividend was $0.37 payable March 10. That $0.37 Q dividend equates to an annual payout of $1.48 and yields 5.44% at yesterday's $27.19 share price.

SIG Gains?

Adding the $1.48 annual estimated dividend to my $0.81 estimate of Signet Jewelers Limited price upside shows a $2.29 potential gross gain, per share, which will be reduced by any costs to trade those shares.

Say we put a little over $1,000.00 today in Signet Jewelers Limited at its recent $27.19 price, would buy 37 shares of SIG.

A $10 broker fee paid half at purchase and half at sale could cost us $0.37 per share.

Subtract that $0.37 brokerage cost from the estimated $2.29 gross estimated gain per share leaves a net gain of $1.92 X 37 shares = $71.04 or a 7% net gain on a $1,006.03 investment.

Therefore, Signet Jewelers Limited, whose trading ticker symbol is SIG shows a possible 7% net gain including a 5.44% dividend yield. It could be more, it could be less.

The above speculation is based on past year performance. The actual results remain to be seen to learn if Signet Jewelers Limited, is worth your time and money.