E Daily Stock Pick: Nielsen Holdings

This week, I'm looking for the third industrials sector representative of eight for my Ivy portfolio.

That sector includes twenty-three industries all related to designing, fabricating and servicing stuff we want and use. The industrials industries range from aerospace and defense to waste management with all the transportation, business services, and equipment required in between.

Today I'm reviewing a mid-cap business services company, named Nielsen Holdings PLC. Its trading ticker symbol is NLSN.

Nielsen Holdings PLC offers marketing and client analytics services to retailers and media companies. The company specializes in two segments: Buy and Watch.

The Buy segment provides retail transactional measurement data and consumer behavior analytics information to the consumer packaged goods industry.

The Watch segment collects and analyses media usage behavior data for various forms of media, including television, radio, online, and mobile. The generated analytics are used within the media industry to determine advertising inventory values. Maximum revenue comes from the United States of America region.

Thus, Nielsen Holdings plc provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch, and listen.

The company was formerly known as Nielsen N.V. and changed its name to Nielsen Holdings plc in August 2015. Nielsen Holdings plc was founded in 1923 and is headquartered in New York, New York.

I use three key data points to gauge the value of any dividend equity-like Nielsen Holdings plc:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest.

Those first three primary keys, however, best tell whether a company has made, is making, and will make money.

NLSN Price

Nielsen's price per share closed at $27.06 yesterday. A year ago its price was $33.50. Price fell $6.44 or 19.2% in the past year.

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