E Daily Stock Pick: Meredith Corporation

A portfolio of stocks I've been building since September 3 is named Volio Folio. It will eventually hold 52 dividend dogs. Volio is the fifth portfolio I've built (at a one dividend dog per-week pace) since 2014. Five portfolios = V for Volio!

Today I'm reviewing the second of five communication services sector stocks striving to be picked to join my Volio folio. This could be the fourteenth pick for Volio!

Now the communications services sector includes seven industries all related to delivering messages to and from us. Communication services industries are: advertising agencies; broadcasting; electronic gaming and multimedia; entertainment; internet content and information; publishing; telecom services.

My subject today is a small-cap publishing company named, Meredith Corp. Their trading ticker symbol is MDP. This is my first report on MDP.

Meredith Corp is an American media company that focuses on publications and marketing services around the home, family, food, and lifestyle markets.

The company operates two divisions: national media and local media. The national media segment publishes magazines such as Every Day with Rachael Ray, Better Homes and Gardens, Family Fun, and Parents; this segment is the source of the majority of Meredith's revenue.

The local media segment owns over 15 television stations around the United States. In 2014, the company announced a 10-year licensing agreement with Martha Stewart Omnimedia to acquire the rights to Martha Stewart Living, Martha Stewart Weddings, and marthastewart.com.

The company was founded in 1902 and is headquartered in Des Moines, Iowa.

I use three key data points to gauge dividend-paying equities or funds like Meredith Corp:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest, or not.

Those three basic keys, however, best tell whether a company has made, is making, and will make money.

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