A portfolio of stocks I've been building since September 3 is named Volio Folio. It will eventually hold 52 dividend dogs. Volio is the fifth portfolio I've built (at a one dividend dog per-week pace) since 2014. Five portfolios = V for Volio!

Today I'm reviewing the third of five consumer cyclical stocks striving to be picked to join the Volio folio. This could be the ninth pick for Volio!

That consumer cyclical sector includes twenty-eight industries ranging from Advertising Agencies to Apparel, Autos, Broadcasting, Department Stores, Gambling, Leisure, Lodging, Packaging, Personal Services, Shoes, Restaurants, Rubber, Plastics, Textiles, and all such consumer aimed enterprises.

My subject today is a mid-cap department store retailer, Kohl's Corp. Their trading ticker symbol is KSS. This is my first report on Kohl's Corp.

Kohl’s operates 1,155 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings.

Most of these stores are in strip centers. Kohl’s also operates an e-commerce site (kohls.com) and 12 Fila athletic apparel outlets.

Women’s apparel constitutes Kohl’s largest line of business, generating approximately 28% of its sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.

I use three key data points to gauge dividend-paying equities or funds like

Kohl's Corp:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest, or not.

Those three basic keys, however, best tell whether a company has made, is making, and will make money.

KSS Price

Kohl's price per share closed at $53.96 yesterday. A year ago its price was $78.42. In the past year, its price fell to $24.46 or 31.2%.

Assuming Kohl's stock trades in the range of $40.00 to $70.00 this next year, it's recent $53.96 price could rise by $1.54 and maybe get to $55.50 by late-October, 2020, assuming the current upward price momentum continues.

KSS Dividends

Kohl's latest declared quarterly dividend was $0.67, paid September 25th.

That $0.67 Q dividend equates to $2.68 annually and yields 4.97% based on yesterday's $53.96 closing price.

KSS Gains?

Adding the $2.68 annual estimated dividend to my $1.54 estimate of Kohl's price upside shows a $4.22 potential gross gain, per share, which will be reduced by costs to trade these shares.

Say we put a little over $1,000.00 today into Kohl's Corp at its recent $53.96 price, we'd buy 19 shares of KSS.

A $10 broker fee paid half at purchase and half at sale could cost us about $0.53 per share.

Subtract that $0.53 brokerage cost from the estimated $4.22 gross estimated gain leaves a net gain of $3.69 X 19 shares = $70.11 or a 7.00% net gain on a $1,025.24 investment.

Therefore, Kohl's Corp, whose trading ticker symbol is KSS shows a possible 7% net gain including a 4.97% dividend yield. It could be more, it could be less.

The above speculation is based on past year performance. The actual results remain to be seen to learn if Kohl's Corp is worth your time and money.