E Daily Stock Pick: H&R Block

I'm now looking for a third consumer cyclical sector representative for my new Ivy portfolio.

That cyclicals sector includes twenty-eight industries ranging from Advertising Agencies to Apparel, Autos, Broadcasting, Department Stores, Gambling, Leisure, Lodging, Packaging, Personal Services, Shoes, Restaurants, Rubber, Plastics, Textiles, and all such consumer aimed enterprises.

Today I'm reviewing a mid-cap personal services company, named H&R Block Inc Its trading ticker symbol is HRB.

H&R Block Inc is a consumer tax services provider. It provides assisted income tax return preparation, digital do-it-yourself tax solutions and other services and products related to income tax return preparation to the public in the United States, Canada, and Australia.

The company offers assisted income tax return preparation and related services through a system of retail offices operated directly by the company or by franchisees.

It also develops and markets DIY income tax preparation software online, as well as through third-party retail stores and direct mail; and provides DIY tax services and electronic filing.

In addition, the company develops and offers applications for mobile devices, which offer tax return preparation solutions and related services and products.

Further, it provides refund transfers, H&R Block Emerald Advance lines of credit, H&R Block Emerald Prepaid MasterCard, Peace of Mind Extended Service Plan, Tax Identity Shield, and refund advance loans; POM, an Instant Cash Back refund option; and H&R Block Pay with a Refund option.

H&R Block, Inc. was founded in 1946 and is headquartered in Kansas City, Missouri.

I use three key data points to gauge the value of any dividend equity like H&R Block Inc:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest.

Those first three primary keys, however, best tell whether a company has made, is making, and will make money.

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