This week, I'm looking for the sixth financial services representative of seven for my one stock per week Ivy portfolio.

That financial sector includes twenty industries ranging from Asset Management to 8 kinds of Banks, Credit, Exchanges, 6 kinds of Insurance, Savings, and all such financial concerns.

Today I'm reviewing a mid-cap banks - regional - US entity named First Horizon National Corporation. The ticker symbol is FHN.

First Horizon National Corp is the parent company of First Tennessee Bank, a prominent regional bank with about 200 branches around Tennessee.

The regional bank is responsible for roughly 65% of its revenue, while capital markets makes a 25% contribution. The remainder is split between the firm's non-strategic (wind-down) and corporate operations.

First Horizon concentrates on offering a variety of banking products mainly in its home state, where it has the second- largest deposit franchise with a 13% of deposit market share.

As of December 31, 2018, the company operated approximately 300 branches under the First Tennessee Bank and Capital Bank brands.

The company was founded in 1864 and is headquartered in Memphis, Tennessee.

I use three key data points to gauge dividend paying equities or funds like First Horizon National Corporation:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest.

Those three basic keys, however, best tell whether a company has made, is making, and will make money.

FHN Price

First Horizon's price per share closed at $14.35 Friday. A year ago its price was $18.60. Price fell $4.25 or 22.85% in the past year.

Assuming First Horizon's stock trades in the range of $12.00 to $20.00 this year, First Horizon's recent $14.35 price could rise by $1.65 and go to $16.00 by late June 2020.

FHN Dividends

First Horizon's most recent quarterly dividend was $0.14 payable July 1st.

That $0.14 Q payout equates to an annual dividend of $0.56 which produces a yield of 3.9% based on yesterday's $14.35 closing price.

Gains For FHN?

Adding the $0.56 annual estimated dividend to my $1.65 estimate of First Horizon's price upside shows a $2.21 potential gross annual gain, per share, which will be reduced by costs to trade those shares.

Say we pay a little over $1,000.00 today at the $14.35 recent stock price would buy 70 First Horizon National Corporation shares.

A $10 broker fee paid half at purchase and half at sale will cost us $0.14 per share.

Subtract that $0.14 brokerage cost from the estimated $2.21 gross annual gain leaves a net gain of $2.07 X 70 shares = $144.90 or a 14.45% net gain on a $1,004.50 investment.

Therefore, First Horizon National Corporation whose trading ticker symbol is FHN now shows a possible net gain of 14.45% including a 3.9% dividend yield.

Eighteen brokers track First Horizon National Corporation stock:

Six say "buy" FHN shares,

Two say FHN shares will "outperform" peers.

Nine say "hold" your FHN shares.

One says FHN shares will "underperform" peers.

The eighteen broker consensus is "outperform".

Therefore, you can look at First Horizon National Corporation and see it has made money, is making money, and could net a 14.45% gain including a 3.9% dividend yield. It could be more, it could be less.   

The above speculation is based on past year performance. The actual results remain to be seen to determine if First Horizon National Corporation is worth your time and money.