A portfolio of stocks I've been building since September 3, 2019 is named Volio. It will eventually hold 52 dividend dogs. Volio is the fifth portfolio I've built (at a one dividend dog per-week pace) since 2014. Five portfolios = V for Volio!

Today I'm reviewing the fourth of five consumer defensive sector stocks striving to join my Volio folio. This could be my twenty-eighth pick for Volio!

That consumer defensive sector includes twelve industries all related to providing convenient packaged goods we've just gotta have. Industries like: beverages, brewed, soft, or distilled; confectioners; discount stores; education & training; farm products; food distribution; grocery stores; household & personal products; packaged goods; tobacco.

My subject today is another large-cap tobacco industry representative named, British American Tobacco PLC. Their trading ticker symbol is BTI. This is my first report about British American Tobacco PLC.

Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on volumes.

British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll-your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette maker.

The company sells its products to retail outlets.

British American Tobacco p.l.c. was founded in 1902 and is headquartered in London, the United Kingdom.

I use three key data points to gauge dividend equities or funds like British American Tobacco PLC:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest, or not.

Those three basic keys, however, best tell whether a company has made, is making, and will make money.

BTI Price

BTI's price per share closed at $34.88 yesterday. A year ago their price was $39.43. Thus, in the past year, their market price decreased $4.55 or a little over  11.5%.

Assuming BTI's stock trades in the range of $30 to $45 this next year, its recent $34.88 price might rise by $5.12 to reach $40.00  by March 13, 2021, assuming upward price momentum returns someday.

BTI Dividends

BTI's latest declared quarterly dividend was $0.6771 payable May 18. That $0.68 Q dividend results in an annual payout of $2.71 per share to yield 7.76% at yesterday's $34.88 share price.

BTI Gains?

Adding the $2.71 annual estimated dividend to my $5.12 estimate of a British American Tobacco PLC price upside shows a $7.83 potential gross gain, per share, which will be reduced by any costs to trade those shares.

Put a little over $1,000.00 today invested in British American Tobacco PLC at its recent $34.88 price, would buy 29 shares of BTI.

A $10 broker fee paid half at purchase and half at sale could cost about $0.34 per share.

Subtract that $0.34 brokerage cost from my estimated $7.83 gross gain per share results in a net gain of $7.49 X 29 shares = $217.44 or a 20.55% net gain on a $1,008.18 investment.

Therefore, British American Tobacco PLC, whose trading ticker symbol is BTI shows a possible 21.7% net gain including a 7.76% dividend yield. It could be more, it could be less.

The above speculation is based on past year performance. The actual results remain to be seen to learn if British American Tobacco PLC, is worth your time and money.