This week, I'm seeking a second stalwart dividend financial services sector representative for my new Ivy portfolio. 

Financial Services includes twenty industries ranging from Asset Management to 8 kinds of Banks, Credit, Exchanges, 6 kinds of Insurance, Savings, and all such financial concerns.

Today I'm reviewing a mid-cap banks - regional US company, TFS Financial Corporation. Its trading ticker symbol is TFSL.

TFS Financial Corp is the holding company of the Third Federal Savings and Loan Association based in the United States. Its business consists of originating and servicing residential real estate mortgage loans and attracting retail savings deposits.

The company's deposit products include savings, money market, checking, certificate of deposit, individual retirement, and other qualified plan accounts. It also provides residential real estate mortgage loans, residential construction loans, and home equity loans and lines of credit, as well as purchase mortgages and a first mortgage, refinance loans. 

In addition, the company engages in the net lease transactions of commercial buildings; and provision of escrow and settlement services. 

It provides its products and services through its main office in Cleveland, Ohio; and 38 full-service branches and 8 loan production offices located throughout the states of Ohio and Florida. 

The company was founded in 1938 and is headquartered in Cleveland, Ohio. TFS Financial Corporation is a subsidiary of Third Federal Savings and Loan Association of Cleveland, MHC.

I use three key data points to gauge the value of any dividend equity or fund like TFS Financial Corporation (TFSL): 

(1) Price

(2) Dividends

(3) Returns

Besides those three, four more keys will finally unlock equity or fund in which to invest.

But those first three primary keys, best tell whether a company has made, is making, and will make money. 

TFSL Price

TFSL's price per share was $15.69 at yesterday's market close. A year ago its price was $15.14 for a price move up of $0.55 per share for the year, or a 3.5% upside. 

Assuming TFSL's stock will trade in the range of $13 to $16 next year, TFSL's recent $15.69 price could increase by another $0.56 and grow to $16.25 by mid-December, 2019. 

TFSL Dividends

TFSL's most recent monthly dividend was $0.25 declared November 14th and paid out, December 12th. 

That $0.25 quarterly stipend equates to an annual amount of $1.00 yielding 6.37% at  Yesterday's closing $15.69 price.

Gains For TFSL?

Adding the $1.00 annual estimated dividend to my estimated $0.56 annual price upside estimate for TFS Financial Corporation (TFSL) totals up to a $1.56 potential gross annual per share gain, which will be reduced by costs to trade the shares.  

For a little over $1,000.00 invested today at the $15.69 recent price, we would buy 64 TFSL shares. 

A $10 broker fee paid half at purchase and half at sale costs us $0.16 per share. Subtract that $0.16 brokerage cost from the estimated $1.57 gross annual gain leaves a net gain of $1.40 X 64 shares = $89.60 for an 8.95% net gain on a $1,004.16 investment.

Therefore, TFS Financial Corporation, whose trading ticker symbol is TFSL, now shows a possible 8.95% net gain including a 6.37% dividend yield. 

Three brokers cover this stock:

One says "buy" TFSL shares.

Two say "hold" THSL shares.

The three brokers consensus price target for next December is $16.83 or $0.58 above my $16.25 estimate.

Therefore, you can look at TFS Financial Corporation (TFSL) and see it has made money, is making money, but could rise to net a 10 to 11% net annual gain including that respectable 6.37% estimated dividend yield. It could be more, it could be less. 

The above speculation is based on past year performance. The actual results remain to be seen to determine if TFS Financial Corporation (TFSL) is worth your time and money.