Coca-Cola Drops Its Coke Energy Drinks In North America

Same bottles full of soft drink

The Coca-Cola Company (KO) is dropping its Coke Energy brand from its North American lineup. In an unfortunate bit of timing, Coca-Cola introduced the brand just last year right before the pandemic hit.

The company hailed it at the time as the "first-ever energy drink under the Coca-Cola brand."

The Coke Energy drinks — which came in regular, cherry and zero-sugar varieties — had 114 milligrams of caffeine in a 12-ounce drink compared to 34 milligrams for a regular Coke, according to CNN.

The brand will still be sold in some markets outside North America, CNN said. The move follows the cutting of 200 brands that Coca-Cola announced last October, with pioneering diet soda Tab among them.

 

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