Cloud Stocks: ON24 Goes Public With $42B TAM As COVID Puts Webinars And Virtual Events Front And Center

According to a recent report, The Global Digital Experience Platform (DXP) market is expected to grow at 11% CAGR to $15.7 billion by 2025. San Francisco-based ON24 is a leading player within the space that recently went public.

Sharat Sharan founded ON24 in 1998. It is a superb example of one entrepreneur’s persistent effort at building out his dream. Ever since Sharat shared his vision of webinars and virtual events at scale with me some 15 years back, I have believed that the world should stop wasting money on gratuitous travel and adopt digital marketing experiences more aggressively. It took Covid to finally shake the world up and turn this obvious opportunity to be much kinder to the planet and on people’s bodies into a widely adopted reality.

I have known Sharat for almost 15 years. I am so happy to see his efforts find fruition.

ON24’s Financials
ON24 was set up in 1998 as Newsource and began as a distribution center for Internet-based video press releases. The company soon shifted its focus to financial news releases and concentrated its efforts on building a robust webcasting platform. Today, it is a leading provider of cloud-based webcasting and virtual communications solutions.

ON24’s Digital Experience Platform makes it easy to create, scale, and personalize experiences that drive measurable business growth. It provides a leading, cloud-based digital experience platform that helps businesses convert customer engagement into revenue through interactive webinar experiences, virtual event experiences, and multimedia content experiences. Its portfolio of interactive, personalized, and content-rich digital experience products help create and capture actionable, real-time data at scale from millions of professionals every month to provide businesses with buying signals and behavioral insights to efficiently convert prospects into customers.

ON24 realizes that large social media platforms like Facebook have been successful at leveraging the experiences and insights of consumers on their platforms to enable B2C companies to effectively understand their potential consumers. But a similar insight is lacking within the B2B space. ON24 is focusing on ensuring that B2B companies also get access to these deep insights about prospective customers.

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Disclosure: All investors should make their own assessments based on their own research, informed interpretations and risk appetite. This article expresses my own opinions based on my own ...

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