Cloud Stocks: Medallia Acquires To Expand Digital Experience Analytics

Prior to the acquisition, Decibel had raised $66 million in four rounds of funding from investors Perwyn, VentureForGood, Draper Esprit, Eight Roads Ventures, Upscale, and Sigma Prime Ventures. Being privately held, Decibel did not share its financial details.

Medallia is not the only player in the customer experience segment. Others like Qualtrics, Verint are also focusing on expanding their offerings. Medallia does have high adoption in the market boasting of the highest percentage of clients with more than 1,000 users on its software. It is also known to offer deeper functionality for collecting and analyzing direct, indirect and inferred feedback, and has been building its portfolio through acquisitions and partnerships. But some believe that it lags in its ability to offer self-service capabilities to its customers.

Medallia’s stock is currently trading at $29.49 with a market capitalization of $4.58 billion. It hit at a 52-week high of $48.28 in February and a 52-week low of $18.37 in March last year.

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Disclosure: All investors should make their own assessments based on their own research, informed interpretations and risk appetite. This article expresses my own opinions based on my own ...

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