Cloud Stocks: Interactive Content Helps Unity’s IPO Soar

Unity’s PaaS Strategy: Developer Community

Unity’s multi-platform engine and development tools have had strong growth in its developer community. It attracted an impressive one million developers within the first seven years of the release of its platform. The next million come at a faster pace with developers doubling to 2 million in 2013. When Unity went public last year, it announced that it had more than 1.5 million monthly active creators on its platform.

Unity’s PaaS Strategy: Marketplace and Metrics

According to Unity, apps created on its platform record more than 3 billion downloads a month. Over 120 million gamers on an average per month communicate across its platform using either voice or text capabilities. Its platform is available in 190 countries and its developers start around 150,000 new projects every day.

Unity has leveraged the PaaS strategy successfully. Read my recent article Which SaaS Players Will Win in PaaS to understand how to leverage this high growth PaaS market.

Unity’s stock has grown rapidly since listing. It is trading at $154.18 with a market capitalization of $40.6 billion. It had touched a 52-week high of $174.94 in December.


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Disclosure: All investors should make their own assessments based on their own research, informed interpretations and risk appetite. This article expresses my own opinions based on my own ...

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