Cloud Stocks: After Acquisitions, Five9 Focuses On Channel And Network Partnerships

The new tie-up will leverage this earlier experience and provide companies more options to improve their customer experience, including access to an intelligent cloud contact center with expanded functionality that can be deployed rapidly. With the pandemic conditions continuing globally, CCaaS services are in much demand. A collaboration with Deloitte will help Five9 expand its market reach across the globe.

To help expand its geographic footprint, Five9 has also entered into a tie-up with London-based Conn3ct. Conn3ct is a communications solutions provider with over 30 years’ experience in assisting multinational organizations solve their communications challenges. It is known for its global network providing SIP and public switched telephone network (PSTN). The new partnership between Five9 and Conn3ct will help stabilize, enhance, and transform global cloud contact centers as Conn3ct’s suite of communication services will be integrated with the omnichannel contact center experience from Five9. This is expected to deliver high touch customer engagements and a customizable contact center solution.

Additionally, Five9 is also working on expanding its partner program for its 2021 channel strategy. In the current year, Five9 plans on making the channel partnership a frictionless program. It is driving towards that by launching new solution bundles later this year that will be based on consumer research that Five9 is conducting. It plans to leverage the results from its studies to deliver those solutions that are easier to sell and are in demand by its customers. It is also launching an enhanced partner portal that will showcase more automation, better reporting, and better access to information. Last year, Five9 had announced the acquisition of the IVA leader Inference Solutions. This year, it plans to help its partners make use of the new Five9 IVA capability developed through this acquisition. Five9 believes that by taking its partner ecosystem to the “next level” will help the partners effectively articulate and successfully position its solutions to their joint customers.

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Disclosure: All investors should make their own assessments based on their own research, informed interpretations and risk appetite. This article expresses my own opinions based on my own ...

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