The shares of Canada Goose Holdings Inc (NYSE: GOOS) are up 9.1% at $32.38 at last check, following an upgrade from Cowen and Company to "outperform" from "market perform," with a price-target hike to $36 from $23. The brokerage noted that the winter clothing maker is well-positioned as a leading brand in stores, and will be a noteworthy outdoor resource and global luxury beneficiary with its already "profitable retail channel in a choppy 2020." The analyst believes the company's international store base will more than double over the next 10 years. 

Today's pop has GOOS above the $32 region for the first time since early February. Although on track for its sixth-straight weekly win, the equity is currently down 11.3% year-to-date. 

Coming into today, five out of seven analysts sported a "strong buy" on Canada Goose stock, with the remaining two at a "hold" and "sell." Meanwhile, the 12-month consensus price target of $28.83 is a 10.1% discount to current levels, meaning today's price-target hike could soon be joined by others. 

Also worth noting, though short interest has begun to drop during the last reporting period, the 8.7 million shares sold short still account for 14.8% of the stock's available float. In other words, it would take nearly eight days of pent-up buying power to cover these pessimistic shares at GOOS' average pace of trading. 

Heading over to the options pits, 7.7 calls have been bought for every put in the last couple weeks at the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and Nasdaq OMX PHLX (PHLX). This ratio stands higher than 87% of readings in its annual range, meaning options traders are not often this call-heavy. 

Options don't look like a bad way to go either when weighing in on GOOS. The equity's Schaeffer's Volatility (SVI) of 53% sits in the 13th percentile of its annual range. In other words, options traders are pricing in relatively low volatility expectations at the moment.