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GameStop Company Overview

Zacks Rank #1 (Strong Buy) stock GameStop ((GME - Free Report) ) is the leading brick-and-mortar video game and gaming console retailer. GameStop, the world’s largest video game retailer, has more than 4,000 locations internationally. The company also has an online presence with its GameStop.com and EBgames.com websites. Despite GME’s dominance in the gaming realm, digitization in the industry has led to hurdles for the company and sparked management close some GameStop locations and take portfolio optimization measures.
 

“WallStreetBets” Sparks Meme Mania

The Covid-19 era was truly unprecedented on Wall Street and let to the “meme stock” craze. As the unknown virus spread, most US citizens who were deemed “non-essential” workers, were told by their managers to work from home. With no sports on television, many gyms closed, and little in the way of activities to do, many people who previously never traded stocks began to take up interest in Wall Street and open Robinhood ((HOOD - Free Report) ) brokerage accounts.

These new investors, flush with stimulus checks from the government, took to the social media platform Redditt ((RDDT - Free Report) ) to discuss stock ideas. Under the “subreddit” r/WallStreetBets, a large group of savvy retail investors banded together to orchestrate a short squeeze. The plan worked, and institutional investors who were heavily short the stock were “squeezed” sending GME shares soaring by more than 6,000%

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Image Source: Zacks Investment Research
 

GME Parlay’s Meme Status into Giant Cash Hoard

Normally, most short squeeze stories would end with the stock crashing back to Earth and investors who failed to sell into the spike, out of luck. However, the GME story is different in that there have been multiple short squeezes, and each time management has made the prescient decision of raising cash through stock sales near the top, translating to a massive cash hoard for the company.

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Image Source: Zacks Investment Research

GameStop enjoys more than $4 billion in cash reserves as a result of management’s prudent stock sales. This large cash hoard gives the company flexibility to make strategic investments, acquisitions, or pay a special dividend.
 

GME: A Breakout is Imminent

The recent price and volume action in GME suggests that a breakout may be imminent. GME shares threaten to break out of a multi-week bullish pennant. Should the breakout occur, 8% of the share float remains short, a cocktail for yet another potential short squeeze.

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Image Source: TradingView
 

Microsoft & GameStop Deal

GameStop has entered into a multi-year strategic deal with tech juggernaut Microsoft ((MSFT - Free Report) ) to provide customers with enhanced digital solutions. The deal, which leverages Microsoft Cloud, will help GameStop to establish a cohesive ecosystem that allows players to transfer “assets” seamlessly between games, augment the company’s back-end and in-store solutions, and expand its connection to the global gaming community.
 

Bottom Line

GameStop, the leading video game retailer, has parlayed its “meme stock” status into a giant cash hoard. Meanwhile, a strategic partnership and strong technical chart suggest that the stock has big potential into 2025.

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