Blue Nile Experimenting With Online To Offline Model

Blue Nile is not the only company migrating from an online presence to a physical one. The leader of the pack Amazon too has been experimenting with the presence of physical stores.

Within the jewelry industry, there also appears to be a trend of delivering a blended online–offline model. Earlier this year, the traditional brick-and-mortar retailer Tiffany also expanded its online presence with a partnership with Net-a-Porter. Through the agreement, Net-a-Porter has become Tiffany’s exclusive e-commerce partner to help Tiffany reach an audience of more than 170 countries. Prior to the agreement, Tiffany had an online presence in 13 countries only.

The market is pleased with the company’s performance. Its stock is trading at $36.69 with a market capitalization of $426.2 million. It touched a 52-week high of $39 in November last year. It has recovered from the 52-week low of $22.33 it had fallen to in February this year.

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