Beyond Meat Inc: Foods Of The Future!

Identifying the Risks

As stated earlier, the inception of the beyond meat burger has spawned a large number of companies, of every size, to create their own plant-based foods. Large publicly traded companies such as Conagra Brands (NYSE: CAG), with a market cap. of almost $18 billion and the Kellogg Company (NYSE: K), with a market cap of over $21 billion, have created their lines of plant-based foods. However, none of these large competitors have had as much success as the private company, Impossible Foods. This company was the first to hash out a deal with a fast-food brand, for their line of burgers. Burger King was one of the first to serve the Impossible (plant-based) burger. Therefore, the risk lies at Beyond Meat’s competitors stealing market share, however, with the company’s recent deal with major fast-food corporations, they are doing something right. There is a reason McDonald’s and Yum! Brands did not partner with the other alternative meat companies, even if they are larger companies.

Final Thoughts

All in all, although the plant-based foods industry is becoming more and more competitive, each company has its proprietary recipes and flavors, and right now it seems like Beyond Meat is one of the most loved. So far, they are playing their cards right and have the first-mover advantage. Individuals now identify the flavor of a plant-based burger by the one being produced by Beyond Meat, all others don’t taste “as they should”. Right now, the company lies in a unique time where they need to keep innovating to grow their market share because the name Beyond Meat is on everyone’s tongues. This is their moment.

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