Barnes & Noble Isn’t Gone, But Management Should Be

Additionally, the company fails to compete with Amazon with the one asset they have, their stores. Customer experiences provide additional touchpoints to engage with the customer and provide value-added services. Though it’s fallen by the wayside, Barnes & Noble used to be a place for book clubs, author speaking engagements, and more. Consider the size of the education market should they engage those customers. To compete with its much smaller competitors, the company should take a page from Sun Tzu's The Art of War, “To know your enemy you must become your enemy.” Barnes & Noble must offer a superior customer experience and crush their much smaller adversaries with their scale.

Conclusion

Books will never be out of style. The feel and smell of a book in your hands has no equivalent experience. But Barnes & Noble needs management that does not view their business as just a bookstore. Although the company has experienced turnover at the CEO position, and in their current situation, when it is difficult to attract top talent, a fresh new way of looking at their business must be thrown into the mix. The company will be best served to take a page out of Netflix and invest in content, before becoming the next Borders. Netflix currently generates revenues at approximately three times on their original content spend.

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Disclosure: I have no interest in any stocks mentioned, and no holdings in those companies. This article presents only my opinions. I am not receiving compensation for it. I am not in any way ...

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