5 Things Facebook Must Do Now

2. Simplify Profile Settings

Then, right under the explanation of the “Make my data private now” button, put a smaller button that says: “Learn about Other Privacy Options.” This button will take you to a landing page with two super-simple options: “Stuff I’m Willing to Share with My Friends” and “Data I’m Willing to Share with Advertisers.”

The “Stuff I’m Willing to Share with My Friends” is self-explanatory. These settings can be more detailed, but should be simpler than they are now. These are public settings (not privacy settings) and should be clearly labeled as such. “Who can see my pictures?” “Who can see my posts?” All of this is on Facebook right now, but it’s just buried so deep, you have to spend way too much time to find it.

The “Data I’m Willing to Share with Advertisers” button is nowhere near self-explanatory. These would be real privacy settings. Name, email address, age, gender, location, home address, etc., would have super-granular check boxes that would define what data you would allow Facebook to share with a third party.

3. Actually Launch Anonymous Login

In 2014, Facebook introduced “Anonymous Login,” a “brand new way to log into apps without sharing any personal information from Facebook.” It never launched. You must launch this as the new default identity toolset for developers and restrict full Facebook login to partners that have been through a vetting process and background checks.

4. Lead by Example

Pretend Facebook has already been regulated and will lead (rather than follow). Facebook announced a whole bunch of new policies it is going to implement in the wake of the Cambridge Analytica scandal and ahead of the congressional hearing. (No matter what outside forces inspired these changes, they are all quite good.) But Facebook needs to do more. It must lead the world in responsible innovation. It must lead the world in responsible regulation. It must form a self-regulatory organization (SRO) with other big data organizations and lead the industry so that government doesn’t “try and convict” all data-driven businesses in the court of public opinion.

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Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

Shelly Palmer ...

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Jack S. Chen 1 year ago Member's comment

On the one hand, I'd say #Facebook is finished. That they'll never come back from this debacle. On the other hand, I'd say most users still have no idea what happened or to what degree it happened. $FB

David J. Tanner 1 year ago Member's comment

It's true. I don't have a single friend who has limited their Facebook use in anyway since the story broke.