3 Turnaround Retail Stocks For The New Year: Kohl's, Dillards, And Ralph Lauren

Major fashion retailers struggled in 2020 amid strict lockdown and social distancing requirements. However, a few brands were able to capitalize on their technology to reach their customers. We expect stocks such as Ralph Lauren (RL), Kohl’s (KSS) and Dillard’s (DDS) to be safe bets in the New Year given their consumer-centric business models. Let’s look closer.

The fashion industry bore the brunt of the pandemic’s ill effects on business. The  global economic shutdown negatively affected retail sales significantly. With depressed consumer demand due to rising unemployment, most companies endured big  losses last year.

However, things have been looking up. Coronavirus vaccine deployment has raised investor optimism regarding the future of the global economy in general, including the retail fashion industry. Major brands have been able to survive the year-long turmoil by leveraging digital tools to reach out to customers in an impactful and interactive manner. Now, with the potential for fewer mobility restrictions and more relaxed social distancing norms, enthusiasm for the sector is gradually returning. .

Most major retailers are struggling on established social media platforms because of their traditional customer engagement models. However a few outliers, such as Ralph Lauren Corporation (RL - Get Rating), Kohl’s Corporation (KSS - Get Rating) and Dillard’s, Inc. (DDS - Get Rating) were able to revamp their strategies and found ways to maximize their returns on marketing spending through attention-grabbing content. That is why we expect these three stocks to generate decent returns this year.

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Ralph Lauren Corporation (RL - Get Rating)

RL designs, markets, and distributes premium lifestyle products in five categories: apparel, footwear & accessories, home, fragrances, and hospitality. The Company operates internationally through three segments: Wholesale, Retail, and Licensing. RL sells its products to department stores, specialty stores, and golf and pro shops, as well as directly to consumers through its retail stores and its digital commerce sites.

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