2 E-Commerce Stocks To Avoid In December: Baozun And Blue Apron

Blue Apron Holdings, Inc. (APRN)

APRN delivers fresh ingredients along with recipes to make meals at home. The company offers cookbooks, cookware, wine, prep tools, and more. APRN’s stock has fallen 58% since hitting its high in mid-March.

APRN has been unable to meet demand this year, which is driving the company to offer fewer menu options. The company’s operations have also faced reduced availability of items, and has been unable to meet orders it accepted from customers on occasion. The company also closed a fulfillment center earlier this year, which created a logistics and storage problem.

For the third quarter, the company saw a decline in its number of customers by 7% versus the same period last year. The company also saw a net loss of $15 million during the same period. APRN’s EPS is expected to decline at a rate of 28% per annum over the next five years.

APRN’s poor prospects are also apparent in its POWR Ratings, which assigned it a “Sell” rating. It has an “F” for Trade Grade and Buy & Hold Grade. It is ranked #46 of 61 stocks in the Internet industry.

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Axwell Ax 2 months ago Member's comment

No lie.