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Today's Stock Of The Day is Starbucks (SBUX).

Starbucks is a retail industry darling. Howard Shultz the previous CEO acquired the company back in 1982 after being inspired by a trip to Milan, where he witnessed just how amazing Italian Espresso Bar are, and brought that concept back to the United States.

Since Howard Shultz implemented the Italian Espresso Bar style in Starbucks it has developed a cult following. Building a rewards membership base of over 16 million loyal customers.

Starbucks stock has increased in price by over 50% since the beginning of 2019 and appears to have room for growth going forward in the future.

The video is focused more so on long term investing (10 years or more) and investing in well-established business.