E Amazon's Jeff Bezos Doesn't Understand Female Shoppers

While it may seem like a bold statement, that Amazon's CEO Jeff Bezos does not understand women shoppers, the truth is, in some areas he doesn't. 

When it comes to grocery shopping, there are a few things that he will have to understand. With the acquisition of Whole Foods, it is expected that a delivery service could arise. For some people, this could be an important service. Amazon may increase the Whole Foods market share. There is no doubt about it. But it is not without significant risk.

But, Bezos underestimates the power of the female shopper. I know people with disabilities who shop in store and online, for store pickup. These services are available in most regular grocery store chains, although not necessarily at every store. I know one disabled person who has returned produce because of poor quality, more than once. When you have someone picking produce for you, they sometimes get it wrong. They often get it wrong.  

She is disabled, and sometimes uses the online/pickup method. But she does not stop shopping at a physical store. It all depends upon convenience and what she feels like doing. Women like the experience of shopping. Bezos doesn't get this at all, and neither does Mark Cuban, who says people's time is the most valuable thing. 

No, that is wrong. When it comes to produce, quality of product is the most important thing. The quality of a product far exceeds the importance of time for most women shoppers. 

And here is where Amazon will have a lot of difficulty. Amazon has a horrible return policy already. It is one of the worst among all retailers. The policy differs depending what product is purchased. And there is a restocking fee on almost everything. 

Amazon's return policy regarding groceries is simple. They cannot be returned! I would look for that policy to change before trusting any acquisition of groceries at a Whole Foods store. Here is Amazon's terrible return policy regarding groceries, from Kiplinger:

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Disclaimer: I have no financial interest in any companies or industries mentioned. I am not an investment counselor nor am I an attorney so my views are not to be considered investment advice. The ...

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Gary Anderson 2 years ago Author's comment

Update: Whole Foods has, so far, rejected the Amazon fresh policy. Whole Foods will take poor quality produce returns.