2018 IPO Prospects: Eventbrite Caves In, Decides To List

Billion Dollar Unicorn and event management and ticketing website Eventbrite has been trying to stay independent for a while now. It preferred its private status so that it could have more control over its functioning and to stay away from the numbers driven approach of analysts. But the company recently decided to go public and has provided more insight into its financials.

Eventbrite’s Offerings

San Francisco-based Eventbrite was founded in 2006 by entrepreneur Kevin Hartz; his wife and MTV veteran Julia Hartz; and platform developer Renaud Visage. The idea came to the founders after they created a basic architecture based on the PayPal platform to sell tickets. Soon, they designed a platform that could enable creators to seamlessly plan, promote, and produce live events while increasing reach and drive ticket sales. By 2017, EventBrite had worked with more than 700,000 creators, helping them issue 203 million tickets across three million events in over 170 countries. Its solution caters to events ranging from fundraisers, seminars, wellness activities, and music festivals to classes and cultural celebrations.

Eventbrite earns revenues by charging a service fee and a payment processing fee on tickets sold on its platform. Events that have free tickets do not earn any revenues for the company. Eventbrite fee ranges from 2% of the ticket price plus $0.79 per paid ticket to 3.5% of the ticket price plus $1.59 per paid ticket. The tiered pricing allows Eventbrite to offer services such as unlimited types of tickets, detailed sales analytics, and seat reservation capabilities.

The company has seen strong revenue growth over the past few years. But revenues haven’t translated to profits. In 2017, its net revenue grew 51% to $201.6 million. For the six months ended June 30 2018, revenues grew 61% to $142.1 million. Net loss for 2017 came in at $38.5 million compared with $40.4 million a year ago. For the six months ended June 2018, net losses grew from $8.3 million to $15.6 million. On an adjusted basis, adjusted EBITDA grew from a loss of $17.6 million in 2016 to earnings of $4.2 million in 2017. For the six month period ended June 2018, adjusted EBITDA improved from $3.7 million to $10 million.

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