Salesforce: Revenue By Region (2020)

Salesforce.com, Inc. (CRM) is an American cloud-based software company which provides a comprehensive package of enterprise applications focused on customer services, marketing automation, analytics and application development. It competes with Oracle, Microsoft and SugarCRM. The company operates in three different geographical regions: America, Asia Pacific and Europe with regional headquarters in Dublin (covering Europe, Middle East and Africa), Singapore (covering Asia Pacific excluding Japan) and Tokyo (covering Japan). Other (mostly sales offices) are in Toronto, New York, London, Sydney, and San Mateo, California. As of Q2 FY20, its revenues from each of the segments came in at. And let’s look into Salesforce revenue by region here.

Salesforce revenue by region

Geographical Region

Revenue (in million USD)

Revenue Contribution

Americas 2816 70.45%
Europe 786 19.66%
Asia Pacific 395 9.88%
Total Revenue 3997 100.00%

Concentration of Revenue

Revenues by geography are determined based on the region of the Salesforce contracting entity, which may be different from that of the end-customer. Americas revenue attributed to the United States was nearly 70% during the quarter ended July 31,2019. There has been a reported 20% growth in the revenue from Americas which is the result of the increasing acceptance of the company’s services and the investment of additional sales resources. 

Revenues in Europe and Asia Pacific accounted for 30 percent of total revenues, for the quarter ended July 31, 2019, compared to 29 percent of total revenues, during the same period a year ago, an increase of 25 percent. The reason for this increase in revenues outside of Americas is the result of increasing acceptance of the company’s services internationally, growing focus on marketing of the services from the company’s end and the investment in additional sales resources. There has been a slightly negative impact of foreign currency fluctuations on revenues from outside from Americas, particularly the weakening of British Pound Sterling. It is anticipated that the negative impact will continue to persist in the near future as well.

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